McDonald's Is Reinventing Its Drive-Thru
With 3rd window...
By Arden Dier, Newser Staff
Posted Nov 15, 2013 8:15 AM CST
Updated Nov 17, 2013 12:08 PM CST
An employee hands a drive-thru order to a McDonald's customer at the Rock & Roll McDonald's in Chicago, Oct. 15, 2007.   (AP Photo/M. Spencer Green)

(Newser) – You may soon have to visit not one, not two, but three drive-thru windows to get your Big Mac. McDonald's on Thursday announced "Fast Forward Drive-Thru," a refresh that will see the fast food giant add a third window to its new and remodeled locations. The goal, per a rep, is to "better serve more customers quickly." Bloomberg explains how it will work: While you'll still pay at the first window and pick up your order at the second, you'll be asked to scoot up to the third if your food isn't ready in time—rather than clogging up window No. 2.

As up to 70% of the chain's sales come via the drive-thru, the company hopes the change will improve its lackluster wait time average of 189 seconds (compare that to Taco Bell's 158 seconds and Wendy's 134 seconds). Reuters reports that the company intends to spend about $3 billion next year in order to open as many as 1,600 new restaurants and remodel an additional 1,000.

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Showing 3 of 72 comments
Ezekiel 25:17
Nov 22, 2013 12:24 PM CST
I love to get the goats of the workers at Burger King. I only visit every six to eight months. I use the kiosk to order and pay for my food. But it doesn't have mustard as an option for the burger. So I remove all the mayonnaise using the minus option. Then it prints my ticket and then I wait for the order. But they like to fail to offer me the drink that comes with it. Also the workers like to treat people bad who use the kiosk. That's why I use it. So they hand me my bag with the burger and fries and then walk away. So I stand there and just watch them as they look at me and eventually they ask, "do you need something?" I then hold up the receipt at eye level and read to them, "Large Diet Coke." I then say, "IT would also be nice for some mustard packets since the kiosk doesn't have an option for mustard." So they begrudgingly give me the drink and packets. Then I routinely go online and put in the obligatory complaint against them. Nothing happens to them but I always get a coupon for a free Whopper, a $3.67value. So I return in a few months and get my free whopper. Of course I have to use the front register to get it.
$14681541
Nov 18, 2013 9:57 AM CST
Couldn't they create a lane that gave out orders placed on a smart phone? If a person ordered and paid on a smartphone prior to getting to McDonalds, then (theoretically) they could just go, and pickup.
Rick Ortiz
Nov 18, 2013 9:15 AM CST
The third window is actually get your messed up order corrected.