AT&T and Yahoo Forge Alliance

Yahoo nets AT&T's subscribers in search and ad deal
By Nick McMaster,  Newser Staff
Posted Jan 30, 2008 5:24 PM CST
The Yahoo tent at the Consumer Electronics Show (CES) is seen in Las Vegas, Monday, Jan. 7, 2008. (AP Photo/Paul Sakuma)   (Associated Press)
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(Newser) – Yahoo and AT&T announced a new alliance today in which Yahoo will provide search and advertising on AT&T’s mobile phones, the San Jose Mercury News reports. AT&T in turn will get their web portal redesigned by Yahoo, through which their customers will get access to Yahoo’s services at no additional charge.

"We are now the search engine and the advertising engine behind all of AT&T Mobility customers," said an exuberant Yahoo representative. CEO Jerry Yang said the agreement “once again raises the bar” for the mobile Internet industry.