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FRIDAY, NOVEMBER 27, 2009
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AT&T and Yahoo Forge Alliance

Yahoo nets AT&T's subscribers in search and ad deal

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(Newser) – Yahoo and AT&T announced a new alliance today in which Yahoo will provide search and advertising on AT&T’s mobile phones, the San Jose Mercury News reports. AT&T in turn will get their att.net web portal redesigned by Yahoo, through which their customers will get access to Yahoo’s services at no additional charge.

"We are now the search engine and the advertising engine behind all of AT&T Mobility customers," said an exuberant Yahoo representative. CEO Jerry Yang said the agreement “once again raises the bar” for the mobile Internet industry.

The Yahoo tent at the Consumer Electronics Show (CES) is seen in Las Vegas, Monday, Jan. 7, 2008. (AP Photo/Paul Sakuma)
The Yahoo tent at the Consumer Electronics Show (CES) is seen in Las Vegas, Monday, Jan. 7, 2008. (AP Photo/Paul Sakuma)   (Associated Press)
AT&T and Yahoo have formed a
AT&T and Yahoo have formed a "strategic alliance" and advertising revenue sharing agreement.   (Official Logos; Composite)
Yahoo sign posted at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. Yahoo is expected to release quarterly earnings Tuesday, Jan. 29, 2008. (AP Photo/Paul Sakuma)
Yahoo sign posted at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. Yahoo is expected to release quarterly earnings Tuesday, Jan. 29, 2008. (AP Photo/Paul Sakuma)   (Associated Press)
An AT&T logo is displayed on an AT&T truck July 25, 2006 in Park Ridge, Illinois.
An AT&T logo is displayed on an AT&T truck July 25, 2006 in Park Ridge, Illinois.   (Getty Images)
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Yahoo • cell phones • AT and T • Internet advertising • web portals • mobile Internet

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