Sorry McRib Fans: Sandwich Won't Go National
McDonald's cites higher national priorities, like Mighty Wings
By Newser Editors and Wire Services
Posted Nov 21, 2013 10:14 AM CST
This product image of McDonald's shows their McRib sandwich.   (Anonymous)

(Newser) – The McRib is going... regional. McDonald's, which has been struggling to keep up with a raft of new menu items, says the McRib won't be available nationally this year. The fast-food chain says it's leaving it up to local franchise groups to decide whether to offer the pork sandwich—a change from the past three years, when McDonald's had put the McRib on the national menu as a way to boost sales in the back half of the year. A McDonald's rep said the company had "other national priorities" this year, such as its new Mighty Wings.

She said franchises that decided to sell the McRib have had it for the past couple of weeks—major markets include Chicago, Dallas, and New York—but did not have details on how widely it would be available. McDonald's has been stepping up its pace of limited-time offers and new menu introductions over the past year. The strategy is seen as a way to keep customers interested amid intensifying competition. But the head of McDonald's US business conceded last week that the pace has been too fast and created operational issues for restaurants. The chain is also reinventing its drive-thru.

Copyright 2016 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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Showing 3 of 43 comments
Lou Bernardo
Nov 25, 2013 7:47 AM CST
What is there in this thing they can callit a rib? It's mashed up meat like stuff full of artificial taste with gooey stuff on it squeezed into a thing with ridges on it that resembles something like a piece of re-capped rubber spun off a crumbling truck tire.
Econ_101
Nov 23, 2013 4:53 PM CST
You people have no taste for great food !!
IamJustanAmerican
Nov 22, 2013 10:57 PM CST
In Germany they bread this same item,deep fry it and sale it as a fried pork sandwich similar to a pork tenderloin here in the midwest. It is a top seller there.