Television viewers in Bismarck, ND, were treated to some real class this weekend when none other than the great Ron Burgundy read them the news. Actor and comedian Will Ferrell reprised his Anchorman role for KXMB's news broadcast last night, part of his promotion for Anchorman 2: The Legend Continues. Dressed in his signature rust-colored three-piece suit and a striped tie, Ferrell read stories off the teleprompter, punctuated them with exaggerated eye blinks, and engaged in witty banter with the Bismarck news team. He also clowned around, popping into co-anchor Amber Schatz's screen while she read a story and telling her after a commercial break, "Amber, you look lovely tonight" before asking her if she was married.
KXMB station managers couldn't be reached for comment today, and it was unclear if Ferrell's appearance was impromptu or part of the movie's publicity campaign. Viewers were not given advance notice. During the newscast, Ferrell occasionally strayed from the script. While extolling the tale of firefighters extinguishing a trash fire in a Sam's Club parking lot, Ferrell seemed impressed that crews used 500 gallons of water and foam to put out the blaze: "I repeat, 500 gallons." He also drew laughs from Schatz when he mispronounced s'mores as "sah-mores," overdramatized his tease of the "Dakota Storm Center," and noted after the sports segment, "I've never seen fighting in a hockey match before. That was fascinating." The news team expected Ferrell to end with his "Stay classy" catchphrase, but he missed the cue, saying: "What? Am I supposed to read that?"