Fox, Phoenix Super Already
NFL's 8-figure take pales in comparison to TV, tourism dollars
By Matt Cantor,  Newser User
Posted Jan 31, 2008 2:27 PM CST
New York Giants linebackers Chase Blackburn, left, and Gerris Wilkinson (59) run special teams drills during practice Wednesday, Jan. 30, 2008 in Tempe, Ariz. The Giants will play the New England Patriots...   (Associated Press)
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(Newser) – If you're a business with a stake in Super Bowl revenues, a good weekend lies ahead. Sunday's game is an economic powerhouse, and with millions in ticket sales and merchandising, the NFL is actually one of the lesser winners, BusinessWeek reports. Broadcaster Fox, for example, stands to make a mint: Last year, CBS took in $243 million in ad revenue.

And what’s Super Bowl Sunday without a giant TV and serious snacking? The big game boosted HDTV sales by an estimated $2.2 billion last year, while munchies brought in $261 million more than in most weeks. Host city Phoenix looks forward to a major boost in its economy, with a projected $400-$500 million on its way.