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Fox, Phoenix Super Already

NFL's 8-figure take pales in comparison to TV, tourism dollars

By Matt Cantor,  Newser Staff

Posted Jan 31, 2008 2:27 PM CST
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(Newser) – If you're a business with a stake in Super Bowl revenues, a good weekend lies ahead. Sunday's game is an economic powerhouse, and with millions in ticket sales and merchandising, the NFL is actually one of the lesser winners, BusinessWeek reports. Broadcaster Fox, for example, stands to make a mint: Last year, CBS took in $243 million in ad revenue.

And what’s Super Bowl Sunday without a giant TV and serious snacking? The big game boosted HDTV sales by an estimated $2.2 billion last year, while munchies brought in $261 million more than in most weeks. Host city Phoenix looks forward to a major boost in its economy, with a projected $400-$500 million on its way.

New York Giants linebackers Chase Blackburn, left, and Gerris Wilkinson (59) run special teams drills during practice Wednesday, Jan. 30, 2008 in Tempe, Ariz. The Giants will play the New England Patriots in the Super Bowl on Sunday. (AP Photo/Julie Jacobson)
New York Giants linebackers Chase Blackburn, left, and Gerris Wilkinson (59) run special teams drills during practice Wednesday, Jan. 30, 2008 in Tempe, Ariz. The Giants will play the New England Patriots...   (Associated Press)
New England Patriots quarterback Tom Brady, left, talks with head coach Bill Belichick as Brady straps-up is shoulder pads before football practice begins at Sun Devil Stadium on the Arizona State University campus in Tempe, Ariz., Wednesday afternoon, Jan. 30, 2008. The Patriots will play the New York Giants in...
New England Patriots quarterback Tom Brady, left, talks with head coach Bill Belichick as Brady straps-up is shoulder pads before football practice begins at Sun Devil Stadium on the Arizona State University...   (Associated Press)
Panasonic unveiled the world's largest Plasma HDTV and the world's smallest and lightest HD Camcorder at the 2008 International Consumer Electronics Show this week. HDTVs should see a big sales boost around the Super Bowl. (PRNewsFoto/Panasonic)
Panasonic unveiled the world's largest Plasma HDTV and the world's smallest and lightest HD Camcorder at the 2008 International Consumer Electronics Show this week. HDTVs should see a big sales boost...   (Associated Press)
A customer makes a purchase next to a shelf of Frito-Lay snacks at a convenience store in Boston in this July 12, 2005 file photo. Snack companies expect skyrocketing sales during Super Bowl week. (AP Photo/Lisa Poole, file)
A customer makes a purchase next to a shelf of Frito-Lay snacks at a convenience store in Boston in this July 12, 2005 file photo. Snack companies expect skyrocketing sales during Super Bowl week. (AP...   (Associated Press)
One of the last remaining cotton fields fills the foreground as University of Phoenix Stadium rises up in the background Friday, Jan. 25, 2008, in Glendale, Ariz. The stadium will host the Super Bowl game between the New England Patriots and the New York Giants on Sunday, Feb. 3, 2008....
One of the last remaining cotton fields fills the foreground as University of Phoenix Stadium rises up in the background Friday, Jan. 25, 2008, in Glendale, Ariz. The stadium will host the Super Bowl...   (Associated Press)
Super Bowl game tickets are seen with the University of Phoenix Stadium in the background Friday, Jan. 25, 2008, in Glendale, Ariz. The New England Patriots will play the New York Giants in Super Bowl XLII on Sunday, Feb. 3, 2008. (AP Photo/Ross D. Franklin)
Super Bowl game tickets are seen with the University of Phoenix Stadium in the background Friday, Jan. 25, 2008, in Glendale, Ariz. The New England Patriots will play the New York Giants in Super Bowl...   (Associated Press)
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