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July 9, 2008 5:07:34 AM CDT

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Speed Dating for the Cougar Set

Posted Jan 31, 08 4:55 PM CST in US,  Arts & Living    Editor's Choice

(Newser) – "Mature" women sitting on gold mines are being paired up with hot young men at a New York matchmaking event next week, Reuters reports. Traditionally, rich middle-aged men nab catwalk-worthy arm candy, but one entrepreneur hopes to tweak the trend. The "sugar mamas" must be at least 36 and make a minimum $500,000 a year—though $4 million in assets also meets requirements.

Natural selection also applies in the 5,000-strong pool of would-be "boy toys." The event will involve a round of speed-dating, in which potential couples are paired up for a few minutes in the hopes that sparks will fly. "Is it truly what I am looking for? No. Is it an option? Why not? In New York, anything goes," one female participant said.

Source Reuters

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The "boytoy" phenomenon is growing in popularity among older women who are leveraging experience, money and intelligence to pursue young, attractive mates.   (Shutterstock.com)
"I think for men it is an incredible fantasy (to be with an older woman)," said one proponent. "Older women are more experienced and they know what they want."   (Shutterstock.com)
"Natural Selection Speed Date II: Sugar Mamas & Boy Toys" pairs men under 35 with women older than 35, who meet a certain level of education and financial security.   (Shutterstock.com)
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