Speed Dating for the Cougar Set
NYC event seek to pair 'boy toys' with 'sugar mamas'
By Caroline Zimmerman,  Newser User
Posted Jan 31, 2008 4:55 PM CST
The "boytoy" phenomenon is growing in popularity among older women who are leveraging experience, money and intelligence to pursue young, attractive mates.   (Shutterstock.com)
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(Newser) – "Mature" women sitting on gold mines are being paired up with hot young men at a New York matchmaking event next week, Reuters reports. Traditionally, rich middle-aged men nab catwalk-worthy arm candy, but one entrepreneur hopes to tweak the trend. The "sugar mamas" must be at least 36 and make a minimum $500,000 a year—though $4 million in assets also meets requirements.

Natural selection also applies in the 5,000-strong pool of would-be "boy toys." The event will involve a round of speed-dating, in which potential couples are paired up for a few minutes in the hopes that sparks will fly. "Is it truly what I am looking for? No. Is it an option? Why not? In New York, anything goes," one female participant said.