Victoria's Secret Targets Awkward Guys: Employee

Men will apparently buy anything to get out of the store

By Kevin Spak,  Newser Staff

Posted Dec 4, 2013 4:01 PM CST | Updated Dec 7, 2013 1:45 PM CST

(Newser) – Men, do you feel weird about going into Victoria's Secret? Well, rest assured, the employees have noticed. They're trained to wring money out of uncomfortable guys, a former employee tells Business Insider. "The general feeling about men is that they would buy anything in order to get out of the store a quickly as possible," the ex-employee says.

Women shoppers don't have that problem. They tend to be "value-oriented," so associates tell them about deals and promotions. Whereas "men would buy a couple of $50 bras without questioning us, because they feel awkward," the employee says. That mattered, because employees were heavily pressured to hit sales goals, with managers even urging them on through headsets. "So when a man walked in, it felt like a lucky break." Click for the full piece. (Or read HuffPo's coverage of an ugly Black Friday fight at a Victoria's Secret.)

Shoppers walk past a Victoria Secret store in San Jose, Calif.
Shoppers walk past a Victoria Secret store in San Jose, Calif.   (AP Photo/Paul Sakuma, file)
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