The youth vote is back, and that’s a very good thing for Barack Obama. Young people are voting in numbers not seen in decades, and they prefer Obama by an astounding margin. In Iowa, under-25 turnout was up 135%, and those voters favored Obama 4 to 1. And the 46-year-old didn’t luck into this groundswell, Time reports; he methodically built it.
One voting expert sees Obama's strategy—meeting with student leaders, aiming precious ad dollars at them, using Facebook to recruit volunteers—as 21st-century machine politics. “I had a friend tell me this was impossible, that it's hopeless to try to organize students," says one supporter. "Now he says, 'You were right, I was wrong. Where do I sign up?’”