That Cheap Kindle Costs You $443 a Year
New research finds Kindle owners spend more on Amazon
By Evann Gastaldo, Newser Staff
Posted Dec 16, 2013 12:07 PM CST
Updated Dec 21, 2013 1:00 PM CST
In this Sept. 28, 2011 file photo, the Kindle Fire is displayed at a news conference, in New York.   (AP Photo/Mark Lennihan, File)

(Newser) – Why is Amazon willing to sell its Kindles so cheaply that they make no profit—or even lose money? Easy: Kindle owners end up spending more money on Amazon, Time reports. New research from the Consumer Intelligent Research Partners finds that Amazon members who don't own a Kindle spend $790 on the site each year, while Kindle owners spend $443 more, for a total of $1,233 per year. Says CIRP's co-founder, "Another way to look at Kindle Fire and Kindle e-Reader is as a portal to Amazon.com." Want to get a little of that back? Over at Slate, Matt Yglesias has figured out a loophole involving a fake baby.

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Showing 3 of 42 comments
Scott603
Dec 22, 2013 3:12 PM CST
So people who buy book readers tend to read more books than people who don't buy book readers.
harrykid
Dec 21, 2013 4:55 PM CST
This is really old news Video games consoles have always had the same concept
mockingbird
Dec 21, 2013 2:18 PM CST
Well...yes. That's why they sell them at a loss. Amazon's not a charity.