Woman Tweets About 30-Hour Workday, Then Dies

Mita Diran was 'going strooong' ... and then she wasn't

By Kate Seamons,  Newser Staff

Posted Dec 18, 2013 11:21 AM CST | Updated Dec 22, 2013 7:00 PM CST

(Newser) – It's not just banking: A copywriter for ad agency Young & Rubicam Indonesia collapsed last Saturday and died the next day, and fingers seem to be squarely pointed at two potential culprits: overwork and "Thai Red Bull." As Gawker reports, Mita Diran, who had worked for the company since May of last year, tweeted regularly about her epic workdays, posting this on Saturday: "30 hours of working and still going strooong." What came next: heart failure, a coma, death.

Buzzfeed and Gawker are basing their reporting on local reports, with Buzzfeed citing a post from a supposed employee of Diran's father, who placed the blame on "too much Kratingdaeng" (the original Red Bull), writing that it "attacks her heart." Gawker points out that this is the second ad-agency death to make headlines this year: 24-year-old Li Yuan had clocked a month of 11pm work nights before collapsing at his desk at Ogilvy & Mather China and dying. (And then there's this intern.)

Mita Diran's Twitter account.
Mita Diran's Twitter account.   (Twitter)
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