Woman Tweets About 30-Hour Workday, Then Dies
Mita Diran was 'going strooong' ... and then she wasn't
By Kate Seamons, Newser Staff
Posted Dec 18, 2013 11:21 AM CST
Updated Dec 22, 2013 7:00 PM CST
Mita Diran's Twitter account.   (Twitter)

(Newser) – It's not just banking: A copywriter for ad agency Young & Rubicam Indonesia collapsed last Saturday and died the next day, and fingers seem to be squarely pointed at two potential culprits: overwork and "Thai Red Bull." As Gawker reports, Mita Diran, who had worked for the company since May of last year, tweeted regularly about her epic workdays, posting this on Saturday: "30 hours of working and still going strooong." What came next: heart failure, a coma, death.

Buzzfeed and Gawker are basing their reporting on local reports, with Buzzfeed citing a post from a supposed employee of Diran's father, who placed the blame on "too much Kratingdaeng" (the original Red Bull), writing that it "attacks her heart." Gawker points out that this is the second ad-agency death to make headlines this year: 24-year-old Li Yuan had clocked a month of 11pm work nights before collapsing at his desk at Ogilvy & Mather China and dying. (And then there's this intern.)

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Dan Hammack
May 21, 2014 11:24 PM CDT
Maybe instead of all the tweeting, she should have tried getting more sleep.
Ezekiel 25:17
Dec 28, 2013 8:46 PM CST
From my experience, a super long work day is never a badge of honor, its a sign of inefficiency and/or self destruction. Now we have all pulled all nighters. It my previous employer they were part of the job. But the company knew about the limits of the human body and did some things to make it livable. First, they bought an old army bunk and a nice narrow mattress and set it up in a vacant office. You were allowed to take power naps of up to 3 hours. Next is they remodeled the break room into a full home kitchen. So it had a stove, oven, and counter space, and personal storage. I left my crock pot there and at the start of a long working bender, I would put in short ribs, can of tomatoes, vegetables, spices, etc. In about 5 hours I had a very nice home cooked meal. As for drinks, the put in a commercial Keurig machine with plenty of green tea. That's how you pull a 30.
Carl Barron
Dec 26, 2013 12:26 PM CST
Now that's what the Tories want in the > UK Work Till you Drop for Low Pay.