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Marant Defines Parisian Cool

French designer gains popularity among models, actresses

By Ambreen Ali,  Newser User

Posted Feb 7, 2008 10:40 AM CST

(Newser) – Paris runways are glamorous, swanky, exaggerated … and casual? Many designers showcase clothes you couldn't imagine going anywhere in, but Isabel Marant shuns haute couture for an effortless chic that's come to define Parisian cool. Her loose dresses, slouchy pants and light makeup aren't just all the rage in February's W magazine: “Every French girl wears Isabel Marant," says one reporter.

But Marant prefers that her popularity in Europe stays there. “I don’t want to overflow other countries with my clothes,” she says, but that might be wishful thinking: Actresses Kirsten Dunst and Rachel Bilson have been linked to the label, and rapper Kanye West checked out her spring collection as research for his upcoming line.

A model presents a creation by French fashion designer Isabel Marant in October. Marant's styles tend to reflect a Parisian casualness.
A model presents a creation by French fashion designer Isabel Marant in October. Marant's styles tend to reflect a Parisian casualness.   (Associated Press)
A model presents the work of French designer Isabel Marant's Spring-Summer 2008 collection. Marant's casual style is gaining popularity in the U.S.
A model presents the work of French designer Isabel Marant's Spring-Summer 2008 collection. Marant's casual style is gaining popularity in the U.S.   (Associated Press)
U.S. musician Kanye West and an unidentified companion attend French fashion designer Isabel Marant's Spring/Summer 2008 ready to wear collection presented in Paris. West is one of many Americans to notice Marant's casual style.
U.S. musician Kanye West and an unidentified companion attend French fashion designer Isabel Marant's Spring/Summer 2008 ready to wear collection presented in Paris. West is one of many Americans to notice...   (Associated Press)
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