Obama Fights for Latino Vote

Deploys innovative, high-risk strategies in face of Clinton's entrenched ties
By Jane Yager,  Newser Staff
Posted Feb 2, 2008 2:40 PM CST

(Newser) – The Barack Obama campaign is at work in places like Greeley, Colorado, and Las Cruces, New Mexico, trying to break Hillary Clinton's hold on the crucial Latino vote. Obama strategists have taken an unusual tack: focusing on areas outside major cities where campaigns rarely stray, a wager that they can profit from elaborate delegate allocation rules, the Los Angeles Times reports.

Obama is airing Spanish ads that emphasize his support for driver's licenses for illegal immigrants, and campaigners are distributing literature in Latino churches to quash rumors he is a Muslim. Still, Obama faces formidable competition: the Clintons have strong ties to Latino leaders, and Hillary is running her own Spanish ads which play that up.