China Relents, Will Finally Allow Video Game Consoles
Sony, others weigh their next move
By John Johnson, Newser Staff
Posted Jan 7, 2014 2:46 PM CST
In this Nov. 22 photo, a Chicago man hugs his new Xbox One.   (AP Photo/Nam Y. Huh)

(Newser) – China famously outlawed the sale of video game consoles in 2000, citing worries about the mental health of the nation's youth. Beijing is apparently worried no more: It has lifted the ban at least temporarily, paving the way for Nintendo, Sony, and Microsoft to tap a potentially huge market, reports the BBC. They face two big problems, though, notes Reuters: First, China's youth are used to free PC games by now; and second, gamers don't have a lot of money, with an average income of about $634 a month, according to one study.

"If Sony and Microsoft want to expand in China they need to think of changing their business model and study the success of Internet gaming market providers, where games are free but they charge money from operating games," says one industry analyst.

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Showing 3 of 18 comments
magic3400
Jan 11, 2014 4:54 AM CST
$634 a month, wow, China's workers have a lot in common with US workers...we both work for peanuts while a tiny few get unbelievably wealthy - who knew?
Ezekiel 25:17
Jan 8, 2014 12:45 PM CST
China's last worry needs to be about the minds of its children. They are already lost to a generation of wantonness and yearning for all things European and Western. So much contraband enters China through counterfeit manufacturing. They counterfeit everything American in China and their locals get their hands on it. Once a kid gets an "off the truck" Wii its over. Then they go to Shenzhen to get counterfeit Wii games for 7 quy per disk. Sorry China, your youth are lost and your never getting them back, us Westerners have taken over their minds and souls.
Trastion
Jan 8, 2014 8:29 AM CST
So they were forced to make the consoles but were not allowed to own them? Now that's harsh.