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Imus Bounces Back After Scandal

Advertisers and former guests happy to be part of Big Mouth redux

By Katherine Thompson,  Newser Staff

Posted Feb 3, 2008 6:05 AM CST

(Newser) – The once-axed radio host Don Imus has re-emerged on the airwaves largely unscathed by his racially and sexually disparaging remarks about Rutgers' female hoop stars, the New York Times reports. Both advertisers and call-in guests—including John Kerry, Doris Kearns Goodwin, Rudy Giuliani, John McCain and Mike Huckabee—have nearly tripped over one another to return to his program since it was resurrected in December.

The show's success is underscored by Comcast's bid to add the mostly moderate-markets RFD-TV channel to its big-city offerings, a move that suggests Imus' attempts at redemption have worked without a hitch. One media expert attributes Imus' renewed success to the audience's short attention span, and "a lot of competition for the shelf space of national outrage.” Another professor is "troubled by the cynicism" surrounding the host's quick return.

Radio personality Don Imus appears at New York's Town Hall at the beginning of his return to radio Monday morning Dec. 3, 2007. Imus returned to the airwaves eight months after he was fired for a racially charged remark about the Rutgers women's basketball team, and has not been hurting...
Radio personality Don Imus appears at New York's Town Hall at the beginning of his return to radio Monday morning Dec. 3, 2007. Imus returned to the airwaves eight months after he was fired for a racially...   (Associated Press)
Members of the Rutgers  women's basketball team are shown during  a news conference held on campus in Piscataway, N.J., in this April 10, 2007, file photo, to react to derogatory remarks directed at their team made on air by radio personality Don Imus.  The team has since forgiven Imus,...
Members of the Rutgers women's basketball team are shown during a news conference held on campus in Piscataway, N.J., in this April 10, 2007, file photo, to react to derogatory remarks directed at their...   (Associated Press)
Don Imus delivers remarks at the beginning of his program at New York's Town Hall in this Dec. 3, 2007 file photo. Imus's return to the air has gone relatively smoothly, with few former guests refusing to return. (AP Photo/Richard Drew, file)
Don Imus delivers remarks at the beginning of his program at New York's Town Hall in this Dec. 3, 2007 file photo. Imus's return to the air has gone relatively smoothly, with few former guests refusing...   (Associated Press)
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