Microsoft and Yahoo May Not Be Enough to Fell Google

Is bigger better, or just bigger problems?
By John Abell,  Newser User
Posted Feb 3, 2008 5:30 PM CST
A Times Square news ticker flashes a headline about Microsoft above a billboard for Yahoo! in New York in this Friday, May 4, 2007 file photo. Microsoft Corp. has pounced on slumping Internet icon Yahoo...   (Associated Press)
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(Newser) – A Microsoft/Yahoo combination would pose a greater challenge to Google, but it's not at all clear the search engine behemoth would be greatly affected, NPR reports. Google owns about 60% of the search market—three times that of Microsoft and Yahoo combined. And, perhaps more to the point, it is a household word. "Google has become a verb," notes one analyst.

Is bigger even better, with Yahoo struggling to the point where the once dominant Internet company is a takeover target, and Microsoft failing to gain any significant traction with its own search alternative? "If it comes together and all we do is get an accumulation of both companies' problems, it's not going be a good ending," another analyst says.