Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

McSweeney's Is Taking Over the World

Soon we'll all wear cool glasses and pray daily to Michael Chabon

By M. Morris,  Newser Staff

Posted Feb 6, 2008 4:22 PM CST

(Newser) McSweeney's, the hipper-than-thou literary quarterly founded by Dave Eggers in 1998, has become possibly the most influential American literary journal, critic and novelist Stephen Amidon writes in the London Times. Once the champ of spotting new talent, Granta magazine is now taking a backseat to Eggers' baby, and looking stale in comparison.

Amidon praises Eggers for reconciling art and commerce, writing, "What really sets Eggers’s empire apart is that it possesses that most elusive and valued of modern attributes: a brand." It encompass book and magazine publishing, a quarterly DVD magazine allegedly intended to replicate the emotional impact of dolphins mating, and a satirical website that promulgates such features as "Jenna Bush’s Book-Tour Diary of Hope."

McSweeney's offers a series of children's books preparing future generations for real-life adulthood.
McSweeney's offers a series of children's books preparing future generations for real-life adulthood.   ((c) jwalsh)
McSweeney's suggests a different theological approach, further cementing its place as lords and masters of the literary world. The emblem reads: One Coke-Snorting Monkey-God Is as Logical as the Next and A.G. Pasquella Is Free.
McSweeney's suggests a different theological approach, further cementing its place as lords and masters of the literary world. The emblem reads: "One Coke-Snorting Monkey-God Is as Logical as the Next...   ((c) GoldenEel)
Author Dave Eggers talks to readers at The City Lights Bookstore in San Francisco, in this April 2, 2001 file photo. Eggers, anauthor who has nurtured young writers and a doctor who has pushed nations to share disease information in hopes of combating illness are among six people named Heinz...
Author Dave Eggers talks to readers at The City Lights Bookstore in San Francisco, in this April 2, 2001 file photo. Eggers, anauthor who has nurtured young writers and a doctor who has pushed nations...   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
Michael Cera's video resume explains that "Impossible is the Opposite of Possible." Made for McSweeney's Presents: The World, Explained (a benefit for 826LA). Directed by Nicholas Jasenovec.   (maplestreet (YouTube))

« Prev« Prev | Next »Next »
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Maybe Dave Eggers Can Save Newspapers

Rushdie Quits Festival Over Assassination Fears

Poe Fans Hope Mystery Birthday Visitor Shows

'Literary' Island Faces Bombing of Rat Poison

Unseen Portrait of Jane Austen Discovered?


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne