Here's the Story Behind Manning's 31 'Omahas'

Companies gave $800 to his Peyback Foundation for every pre-snap mention

By Newser Editors and Wire Services

Posted Jan 20, 2014 12:30 PM CST

(Newser) – Peyton Manning's foundation for at-risk youth will receive a $24,800 donation for all the times he shouted "Omaha!" during the AFC championship game yesterday. The donations were organized by the Greater Omaha Chamber of Commerce after Manning's 44 pre-snap "Omaha!" calls during the Denver Broncos' win over San Diego received national attention. Eight Omaha companies combined to donate $800 to Manning's "Peyback Foundation" for every time he yelled the city's name during the Broncos' victory over the New England Patriots.

The participating companies are ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks, Cox Communications, CenturyLink, Union Pacific railroad, and DJ's Dugout Sports Bar & Grill. But what does "Omaha" mean in football terminology? It's quarterback-speak for "opposite," according to this Fox Sports video, but as Business Insider points out, no one other than the team really knows the exact meaning. Traditionally, the pre-snap call has been used to tell the offense the ball is going to be snapped on the next sound (so "Omaha ... hike!" with the ball snapped on "hike"), but Manning has used it in a variety of ways. So, the short answer is, we may never be able to pin down an exact meaning. Manning himself, asked what "Omaha" means, said that "It varies, really, play to play."

Peyton Manning answers questions at the post game news conference after the AFC Championship NFL playoff game in Denver, Sunday, Jan. 19, 2014.
Peyton Manning answers questions at the post game news conference after the AFC Championship NFL playoff game in Denver, Sunday, Jan. 19, 2014.   (AP Photo/Jack Dempsey)
Peyton Manning flashes a thumbs up after the AFC Championship NFL playoff game against the New England Patriots in Denver, Sunday, Jan. 19, 2014.
Peyton Manning flashes a thumbs up after the AFC Championship NFL playoff game against the New England Patriots in Denver, Sunday, Jan. 19, 2014.   (AP Photo/Jack Dempsey)
Peyton Manning holds the trophy after the AFC Championship NFL playoff game against the New England Patriots in Denver, Sunday, Jan. 19, 2014.
Peyton Manning holds the trophy after the AFC Championship NFL playoff game against the New England Patriots in Denver, Sunday, Jan. 19, 2014.   (AP Photo/Jack Dempsey)
Peyton Manning passes the ball during the second half of the AFC Championship against the New England Patriots in Denver, Sunday, Jan. 19, 2014.
Peyton Manning passes the ball during the second half of the AFC Championship against the New England Patriots in Denver, Sunday, Jan. 19, 2014.   (AP Photo/Joe Mahoney)
Peyton Manning points during the second half of the AFC Championship game against the New England Patriots in Denver, Sunday, Jan. 19, 2014.
Peyton Manning points during the second half of the AFC Championship game against the New England Patriots in Denver, Sunday, Jan. 19, 2014.   (AP Photo/Julie Jacobson)
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For an explanation of "Omaha," skip forward to 1:20.   (FOX Sports)

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