Peyton Manning's foundation for at-risk youth will receive a $24,800 donation for all the times he shouted "Omaha!" during the AFC championship game yesterday. The donations were organized by the Greater Omaha Chamber of Commerce after Manning's 44 pre-snap "Omaha!" calls during the Denver Broncos' win over San Diego received national attention. Eight Omaha companies combined to donate $800 to Manning's "Peyback Foundation" for every time he yelled the city's name during the Broncos' victory over the New England Patriots.
The participating companies are ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks, Cox Communications, CenturyLink, Union Pacific railroad, and DJ's Dugout Sports Bar & Grill. But what does "Omaha" mean in football terminology? It's quarterback-speak for "opposite," according to this Fox Sports video, but as Business Insider points out, no one other than the team really knows the exact meaning. Traditionally, the pre-snap call has been used to tell the offense the ball is going to be snapped on the next sound (so "Omaha ... hike!" with the ball snapped on "hike"), but Manning has used it in a variety of ways. So, the short answer is, we may never be able to pin down an exact meaning. Manning himself, asked what "Omaha" means, said that "It varies, really, play to play."