JCPenney Drunk Tweets During Super Bowl?!
Nope, it turns out the retailer was just kidding around
By Neal Colgrass, Newser Staff
Posted Feb 2, 2014 6:20 PM CST
Two people are pictured walk near the entrance of the JCPenney store in the Wausau Center mall in Wausau, Wis.   (AP Photo/The Wausau Daily Herald, Dan Young)

(Newser) – JCPenney, drunk tweeter? Nah, it turns out the company's retail Twitter account was just pulling our collective leg—and attracting a little attention—by tweeting silly things, AdWeek reports. But it's kinda funny to see how the tweets drew the Doritos and Kia social media teams into taking potshots:

  • JCPenney: Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
  • JCPenney: Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???
  • Kia: Hey @jcpenney need a designated driver?
  • Doritos: Slow down, @jcpenney. Have some #Doritos .
  • JCPenney: Oops...Sorry for the typos. We were #TweetingWithMittens . Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA.
Yes, it was all to promote mittens. Very clever, JCP. But they're not always so funny: The Twitter stunt comes right after the retailer raised prices just to lower them for Valentine's Day, reports Latin Times. JCPenney has been accused of such "price anchoring" several times over the years.

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Showing 3 of 11 comments
MajorBatguano
Feb 3, 2014 7:07 PM CST
and that ad will make people want to spend their money at JC Penney how ? I could have produced that same commercial for about $30. It would take about 10 minutes to generate those same graphics on a computer (and something tells me that is about the same effort the ad agency put into it and then turned around and charged JC Penney thousands for the service)
Ezekiel 25:17
Feb 3, 2014 4:57 PM CST
JCP is not my friend right now. I've disliked their changes since the first one. So I would find my favorite St. Johns Bay shirts there and I'm wearing one now. So just before the debacle started, I would find the SJB shirts priced around $12 to $15 and $9.99 on sale during the annual clearance. So after the first remodel and price change, I found the same shirts priced exactly $20. Thankfully I had bought several at $9.99. I have not purchased any since then. How about Soda Stream flavors. I had boasted about how the other retailers priced the full size flavor bottles at $5.99 and JCP had the same ones at $4.99. That was cheap enough for me to pick them up there. But after change they priced them at $6. That eliminated all JCP purchases for me for years. I predict, like the experts do, that JCP will go the way of John A. Brown.
bignasty96
Feb 3, 2014 3:13 PM CST
Total fail. here's why: http://stholeary.blogspot.com/2014/02/6-reasons-why-jcpenney-super-bowl.html