Could this be Coke's way of getting back at SodaStream? The beverage company has announced you'll soon be able to make Coca-Cola from the comfort of your own home via a new Keurig-like soda machine, Quartz reports. The brand just bought up 10% of Green Mountain Coffee Roasters, which makes Keurig coffee makers and single-serve coffee pods, for $1.25 billion, Bloomberg reports, and that company will now work on producing a similar cold beverage brewer and accompanying pods—"an innovative, convenient way to freshly prepare... cold beverages at the push of a button," Green Mountain's CEO says.
The partnership could have something to do with Green Mountain's trademark application for the word "Karbon" last year, Quartz notes, adding that your favorite Coke-brand drinks, like Sprite and Fanta, may also make an appearance in pod form. As per an analyst, it's a smart move on Coke's part since the brand has struggled to keep customers from turning to iced coffees and energy drinks instead of soda. "It's sales growth that they themselves would not be able to access without that platform," the analyst says. The "Keurig Cold" system and Coke pods could be out in stores as early as this year, Bloomberg notes.