Media could gain from brewing bidding war
(NEWSER) - Microsoft is offering News Corp and other media companies money to yank their content from Google’s search engine and list it instead on Bing. The offer, likely prompted by a threat from Rupert Murdoch to remove content from Google, “is all about Microsoft hurting Google’s margins,” said one publisher. But it's also good news for media providers, who could find themselves the object of a bidding war for copy, reports the Financial Times . More»
