GMO-Free Cheerios Have Fewer Vitamins
Same with Grape Nuts, says Food Navigator
By John Johnson, Newser Staff
Posted Feb 20, 2014 4:25 PM CST
A box of Cheerios on a supermarket shelf.   (AP Photo/Lisa Poole, file)

(Newser) – The makers of Cheerios and Grape Nuts hope to win over health-conscious consumers by ditching genetically modified ingredients in their cereals. The problem is that Food Navigator read the fine print on the new boxes and found that each has fewer vitamins. With Cheerios, for instance, the cereal went from providing 25% of the daily value of vitamin B2 (riboflavin) to 2%. Or as a professor of crop science puts it, the cereal "went from being a major source of vitamin B2 to being almost zip."

Grape Nuts, meanwhile, no longer has vitamins A, D, B12, and B2. What's going on? Neither General Mills nor Post offered an explanation, "but the reason likely has to do with the difficulty of sourcing vitamins from non-genetically modified sources," says LiveScience. For example, vitamins are often produced using micro-organisms kept in fermentation tanks that are fed "feed stock" that comes from crops such as corn; it's not always easy to certify that the stock is also GMO-free. (In other genetically modified news, click to read about a new potato.)

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Rod Herman
Feb 21, 2014 7:55 AM CST
The "unintended effects" of GMO labeling have not been adequately evaluated. The public is not being protected from the cereal companies through mandatory testing for adverse effects of non-GMO labeling. The cereal companies should be forced to spend 35 million dollars per label on par with the 35 million dollars spent for safety testing of each GMO crop before they are allowed on the market!
Feb 20, 2014 9:20 PM CST
Doesn't matter anyway, because you don't absorb any of the vitamins from cereal. Total cereal for example, is more like Total bullshit. You honestly get next to no nutritional value from cereal. I'll take the non gmo food any day.
Feb 20, 2014 8:38 PM CST
Newser is on a GMO propaganda crusade lately -- the piece that called for GMO (Round-up Ready) wheat a couple of weeks ago was outrageous and totally misleading. This headline likewise gives the wrong impression that anyone really understands what's going on here. Of course the corporations want to meet the needs of the health conscious consumers while still cozying up to Monsanto, Syngenta etc. COSTCO is the only company that deals with its customers transparently when it comes to GMO ingredients.