Chanel 'Supermarket' Looted After Paris Show
Karl Lagerfeld thinks the supermarket is 'the pop art of today'
By Evann Gastaldo, Newser Staff
Posted Mar 5, 2014 11:33 AM CST
Model Cara Delevingne holds the hand of German fashion designer Karl Lagerfeld waves after the presentation of Chanel's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday,...   (AP Photo/Jacques Brinon)

(Newser) – Chanel's show at Paris Fashion Week yesterday had a somewhat pedestrian theme: The Grand Palais, where the show was held, was turned into a Chanel supermarket. There were rows of food and household items, all with Chanel-branded names like Coco beer and Tweed cola, and models pushed shopping carts or carried baskets through the aisles while music and fake announcements played ("the young Marine is waiting for her parents at the cashiers," for example); signs advertised "sales"—like "1 for the price of 2" and "50% markup."

Altogether, more than 100,000 items were displayed with more than 500 different labels; some will be donated to charity, Reuters reports, but others were grabbed by audience members after the show ... and things got so crazy that security guards had to intervene, with the AP noting fashionistas' bags were actually searched upon exit, with stolen goods removed, though one apparently made off with a Chanel doormat. "For me the supermarket is the pop art of today," said designer Karl Lagerfeld ... though of course he also said he himself rarely actually visits supermarkets. Chanel last made headlines for featuring models in sneakers.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Chanel 'Supermarket' Looted After Paris Show is...
Show results without voting
You Might Like
Showing 3 of 5 comments
esion lin
May 5, 2014 9:13 AM CDT
christian louboutin sneakers sale online,quality of the shoes in the The store by people who are interested in e-commerce and aim at offering the public with cheap yet qualified Christian Louboutin shoes. Christian Louboutin Louis Mens Flat Blue shoes Christian Louboutin Louis Flat Brown shoes Christian Louboutin Louis Mens Flat Green white shoes
Mar 6, 2014 3:35 PM CST
Maybe he ought to start a line of groceries, because at least the audience was interested in them. Dont' think anyone would even want to steal those ugly-assed clothes!
Mar 6, 2014 11:46 AM CST
Da guy Karl must be an Abby Hoffman fan, as this sure sounds like Hoffman's "Steal This Book" publicity ploy.