Clothier Uses Models With Really Big ... Brains

Betabrand goes for Ph.Ds in latest campaign
By Newsy, a Newser Video Partner
Posted Mar 13, 2014 9:52 AM CDT

(Newser) – A San Francisco-based online clothing company has taken dressing smart to a whole new level. Betabrand just launched its spring line, and the models featured in the new collection had to have more than good looks: All of them have Ph.Ds. As the founder explained, "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun. Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?"

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