Clothier Uses Models With Really Big ... Brains
Betabrand goes for Ph.Ds in latest campaign
By Newsy, a Newser Video Partner
Posted Mar 13, 2014 9:52 AM CDT
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(Newser) – A San Francisco-based online clothing company has taken dressing smart to a whole new level. Betabrand just launched its spring line, and the models featured in the new collection had to have more than good looks: All of them have Ph.Ds. As the founder explained, "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun. Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?"

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Tom Maker
Mar 17, 2014 1:58 PM CDT
Blah....I want to see a hot women in nice clothes. I really don't care what a smart yet homely woman wears.
Mar 13, 2014 8:12 PM CDT
Check out the frontal lobes on that chick.
Mar 13, 2014 3:47 PM CDT
Loved the headline about big brains...if big brains meant smarter, that large headed bully in fifth grade would be in charge of a lot more than City Sanitary work.