Clothier Uses Models With Really Big ... Brains

Betabrand goes for Ph.Ds in latest campaign

By Newsy, a Newser Video Partner

Posted Mar 13, 2014 9:52 AM CDT

(Newser) – A San Francisco-based online clothing company has taken dressing smart to a whole new level. Betabrand just launched its spring line, and the models featured in the new collection had to have more than good looks: All of them have Ph.Ds. As the founder explained, "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun. Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?" Newsy reports:

Loading... Please wait

Newsy is a Newser content partner providing
multisource video news. Its content is
produced independently of Newser.

Copyright © 2014 Newsy.com, All rights reserved.

My TakeCLICK BELOW TO VOTE
10%
6%
4%
60%
2%
17%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!