Lost Dog Found Thanks to Facebook, High-Tech Search
Luckily, owner didn't have to use the gallons of urine he collected
By Matt Cantor, Newser User
Posted Mar 15, 2014 1:37 PM CDT
Bryan Mason used old-fashioned signs along with Facebook.   (Shutterstock)

(Newser) – Bryan Mason was determined to find Sparky the dog after he ran off one day in San Francisco—and flyers alone weren't going to do the trick. Instead, Mason set up a Google Map, pinning spots where Sparky, originally his fiancee's dog, had been sighted. He also created a Facebook page, Find Sparky Now, which offered a $1,000 reward and got 32,000 views with help from an $80 sponsored post. Then, using a service called TaskRabbit, Mason gathered workers to distribute 2,500 flyers and 5,000 handbills. He paid them $20 an hour.

Perhaps most interestingly, he also collected 6½ gallons of urine, on the instructions of a professional pet tracker. The expert said to get the urine "from someone Sparky knows well, dilute it, and create a trail to a safe place." Fortunately, he never had to use it: A phone call 10 days after Sparky disappeared led to a backyard where a search party found the pooch. In all, Mason spent $1,000 on the search. Sounds like it was worth it to the family man: "As I plan to marry Holly, I want her to know what kind of commitment I have to her," he tells the San Francisco Chronicle. "As I try to help (son) Hank grow into a man, I want to lead by example."

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Showing 3 of 4 comments
Kelly Bliven
Mar 24, 2014 9:41 AM CDT
OMG another stupid dog that can't find its way home!! I have never had a dog who couldn't find its way home LOL. But I guess it happens :) Even my cats know the way to the front door. Even the feral cats know where I place the food and show up every day. Guessing this dog in the story had more fun running then at home LOL.
Mar 19, 2014 4:23 AM CDT
Good for you. I wish more people who lose dogs knew about tracker dogs too. Lost a cat and the tracker dog (a precious, talented golden retriever) and his special owner helped me locate my elderly cat by using the scent from a tiny spot on a dresser where my cat rubbed his head daily! He would have died had we not found him.
Mar 15, 2014 1:54 PM CDT
Welcome home son