Radio Station Plays 'Hot in Herre'—for Entire Day

San Francisco station first put it on yesterday afternoon

By Matt Cantor,  Newser Staff

Posted Mar 15, 2014 4:10 PM CDT

(Newser) – If you've listened to San Francisco's KVVF 105.7 in the past 24 hours or so, you've been treated to exactly one song: Nelly's "Hot in Herre." It's been playing on loop since 3 pm yesterday, Rolling Stone reports. At first, no one was quite sure why, but RadioInsight explained the situation: The station is getting a relaunch. Instead of Latino Mix 105.7, it will now be Hot 105.7, an English-language station. Twitter has, of course, been amused, discussing the phenomenon using #Nelly1057. It's not the first time a station has tried what's known as "stunting" during an overhaul: Toronto's new Indie88, for instance, last year played only Rick Astley's "Never Gonna Give You Up" for a week, Rolling Stone notes.

Nelly performs on NBC's "Today" show, Monday, Sept. 2, 2013, in New York.   (Photo by Greg Allen/Invision/AP)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
21%
5%
6%
18%
4%
47%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!