Radio Station Plays 'Hot in Herre'—for Entire Day

San Francisco station first put it on yesterday afternoon

By Matt Cantor,  Newser Staff

Posted Mar 15, 2014 4:10 PM CDT

(Newser) – If you've listened to San Francisco's KVVF 105.7 in the past 24 hours or so, you've been treated to exactly one song: Nelly's "Hot in Herre." It's been playing on loop since 3 pm yesterday, Rolling Stone reports. At first, no one was quite sure why, but RadioInsight explained the situation: The station is getting a relaunch. Instead of Latino Mix 105.7, it will now be Hot 105.7, an English-language station. Twitter has, of course, been amused, discussing the phenomenon using #Nelly1057. It's not the first time a station has tried what's known as "stunting" during an overhaul: Toronto's new Indie88, for instance, last year played only Rick Astley's "Never Gonna Give You Up" for a week, Rolling Stone notes.

Nelly performs on NBC's Today show, Monday, Sept. 2, 2013, in New York.
Nelly performs on NBC's "Today" show, Monday, Sept. 2, 2013, in New York.   (Photo by Greg Allen/Invision/AP)
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