Radio Station Plays 'Hot in Herre'—for Entire Day

San Francisco station first put it on yesterday afternoon
By Matt Cantor,  Newser User
Posted Mar 15, 2014 4:10 PM CDT
Nelly performs on NBC's "Today" show, Monday, Sept. 2, 2013, in New York.   (Photo by Greg Allen/Invision/AP)

(Newser) – If you've listened to San Francisco's KVVF 105.7 in the past 24 hours or so, you've been treated to exactly one song: Nelly's "Hot in Herre." It's been playing on loop since 3 pm yesterday, Rolling Stone reports. At first, no one was quite sure why, but RadioInsight explained the situation: The station is getting a relaunch. Instead of Latino Mix 105.7, it will now be Hot 105.7, an English-language station. Twitter has, of course, been amused, discussing the phenomenon using #Nelly1057. It's not the first time a station has tried what's known as "stunting" during an overhaul: Toronto's new Indie88, for instance, last year played only Rick Astley's "Never Gonna Give You Up" for a week, Rolling Stone notes. (Read more Nelly stories.)

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