A travel company in Denmark seems to have struck PR gold with a campaign to jump-start the nation's falling birth rate. Spies Travel is generating lots of headlines for its "Do It for Denmark!" promotion, in which it laments that so few babies are being born in the country and offers incentives to couples to fix the problem, reports the Sydney Morning Herald. If couples book a trip and get pregnant—proof is needed, including a photo of a positive test—they can win prizes such as three years of diapers.
Denmark had a birth rate of 10 per 10,000 residents in 2013, its lowest in decades and among the lowest in the world, reports the Washington Post. "We are concerned," says the travel company. "The fewer Danes means fewer people to support the aging population—but sadly, also fewer Spies travelers.” Its tongue-in-cheek campaign floats stats such as one claiming that couples have 46% more sex while on vacation.