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Chrysler to Cut 30% of Models

Will also slash network of dealers

By Peter Fearon,  Newser Staff

Posted Feb 8, 2008 3:27 AM CST
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(Newser) – Chrysler plans to cull its Chrysler, Jeep and Dodge brands by at least a third, and drastically reduce the network of 3,600 dealers selling its vehicles to reduce costs, reports the Wall Street Journal. Chrysler dropped three models last year, leaving it with about 30 product lines. The company expects to cut back to approximately six cars, six trucks and no more than six SUVs over the next few years.

Chrysler lost about $1.6 billion in 2007. "We are a 2.7 million-vehicle-a-year company, not a 4 million-a-year company," the company vice chairman told dealers in a series of meetings. Executives told dealers they have accepted the "reality" that Chrysler can't substantially increase its sales volume.

Chrysler Sebring automobiles at the Sterling Heights Assembly facility in Sterling Heights, Mich. Faced with losses of $1.6 billion, Chrysler plans to halve its model line and reduce its network of dealers. ((AP Photo/Paul Sancya)
Chrysler Sebring automobiles at the Sterling Heights Assembly facility in Sterling Heights, Mich. Faced with losses of $1.6 billion, Chrysler plans to halve its model line and reduce its network of dealers....   (Associated Press)
The new Dodge Caravan and Chrysler Town & Country minivans roll off the assembly line at the Chrysler Assembly Plant. Faced with losses of $1.6 billion, Chrysler plans to halve its model line and reduce its network of dealers. (AP Photo/Jerry S. Mendoza)
The new Dodge Caravan and Chrysler Town & Country minivans roll off the assembly line at the Chrysler Assembly Plant. Faced with losses of $1.6 billion, Chrysler plans to halve its model line and reduce...   (Associated Press)
Jeeps move down an assembly line at the Daimler Chrysler, Jeep plant in Toledo, Ohio. Faced with losses of $1.6 billion, Chrysler plans to halve its model line and reduce its network of dealers. (AP Photo/Madalyn Ruggiero, file)
Jeeps move down an assembly line at the Daimler Chrysler, Jeep plant in Toledo, Ohio. Faced with losses of $1.6 billion, Chrysler plans to halve its model line and reduce its network of dealers. (AP Photo/Madalyn...   (Associated Press)
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