Why Cereal Mascots Are Staring at You

Characters drawn to make eye contact, and sales
By Newsy, a Newser Video Partner
Posted Apr 3, 2014 5:54 PM CDT

(Newser) – Ever notice how the mascots on cereal boxes have the same creepy stare? Well, science says there's a reason for it—and might explain why the cereal aisle has become such a kids' trap. According to a Cornell study, the angle at which cereal box characters stare has a lot to do with convincing shoppers to buy the product and creating brand loyalty. Characters on children's cereal boxes tend to look downward to make eye contact, while those on adult cereals look straight ahead. In fact, the magnetic gaze was a major factor explaining how shoppers felt about a particular brand.

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