The Supreme Court opened the door for this maneuver when it ruled, in 2011's AT&T v. Concepcion, that companies could forbid class-action lawsuits in the contracts their customers sign, and many companies are moving to take advantage. "Although this is the first case I’ve seen of a food company moving in this direction, others will follow—why wouldn’t you?" said a rep from a trial lawyers trade group. "It's essentially trying to protect the company from all accountability." General Mills defends the practice as simply an "efficient way to resolve disputes." Geek-O-System has a detailed breakdown of the policy language.