Sorry, Powdered Alcohol Not Approved After All
Bureau says approval was issued in error
By Evann Gastaldo, Newser Staff
Posted Apr 21, 2014 7:17 PM CDT
Stock image   (Shutterstock)

(Newser) – If you were excited about the possibility of "powdered alcohol" coming to a liquor store near you, we have bad news: It won't be, at least not in the near future. A spokesperson for the Alcohol and Tobacco Tax and Trade Bureau tells the AP the federal bureau issued the "label approval" for the product, called "Palcohol," in error. And Palcohol confirms that it agreed today to surrender the approvals, though its parent company, Lipsmark, says it will resubmit the labels for approval.

It's not clear how the error occurred or what the problem is; Lipsmark says that "there seemed to be a discrepancy on our fill level, how much powder is in the bag." But one beverage law expert notes that Palcohol would have to have gone through a long process before getting to the label approval stage, and he says, "An oversight of this nature does not ring true to me." It's possible lawmakers responded to the publicity swirling around the product and asked for more information, he suggests.

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Showing 3 of 24 comments
vchorseguy
Apr 22, 2014 8:52 PM CDT
There would be a lot of dead idiots who snorted the powder.
Ezekiel 25:17
Apr 22, 2014 5:57 PM CDT
This could very well be like General Foods' cyclodextrin. That's why they have the various flavors available because they simply bind an existing flavored drink with a sugar alcohol.
Steven
Apr 22, 2014 1:37 PM CDT
To think of the possibility, Its impossible - if its a pure form of alcohol, it still has some water in it, therefore as a mixure of alcohol (C2H5OH +H2O) and water and other things, therefore to presume as a powder to mix with water - can not trap it in some thing that dissolves in water, if you did trap it in something it would not dissolve in water,