Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Polaroid Out of Instant-Photo Biz

It will make enough film to last through '09, then turn focus to digital

By Matt Cantor,  Newser Staff

Posted Feb 8, 2008 7:40 PM CST

(Newser) – The Polaroid photo company, whose familiar white-bordered snapshot has become an "icon," is leaving film behind to zoom in on digital equipment, Bloomberg reports. The Massachusetts company was founded in 1937 and in 1948 released the first instant camera, pulling in huge profits—but with the popularity of digital cameras, Polaroid has faced “a technologically driven decline,” said COO Tom Beaudoin. 

Though plants will close in several countries, Polaroid hasn’t forgotten its faithful customers. “We’re trying to help what have been extremely loyal Polaroid customers to make our film categories last as long as we can,” Beaudoin said. The company will make enough film to last until 2009, and will license its technology to third-party companies for serious shooters. 

A Polaroid Corp. facility is seen in Waltham, Mass. Friday, Feb. 8, 2008. The company that pioneered instant photography is getting out of the film business to focus on digital imaging. Polaroid says it will close two remaining film manufacturing plants, Norwood and Waltham in Massachusetts. (AP Photo/Lisa Poole)
A Polaroid Corp. facility is seen in Waltham, Mass. Friday, Feb. 8, 2008. The company that pioneered instant photography is getting out of the film business to focus on digital imaging. Polaroid says...   (Associated Press)
Classic format Polaroids like these may become rarities as Polaroid Corp. leaves the film business.
Classic format Polaroids like these may become rarities as Polaroid Corp. leaves the film business.   ((c) Mr.Thomas)
Polaroid's Distal Instant Mobile Photo Printer is shown at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. Once connected to a phone or camera by Bluetooth wireless or the USB port, the printers need less than a minute to churn out 2-inch-by-3-inch picture. Polaroid Corp. is...
Polaroid's Distal Instant Mobile Photo Printer is shown at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. Once connected to a phone or camera by Bluetooth wireless or the USB...   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Kodak Is Done Making Cameras

Website Can Find Stolen Cameras

Apple Will Roll Out iPods With Cameras

Digital Polaroid Doesn't Have Same Charm

Finally, a Real Phone Camera


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne