Ladies' Home Journal Folds After 131 Years
Ad slump blamed for end to monthly publication
By Rob Quinn, Newser Staff
Posted Apr 25, 2014 12:21 AM CDT
The cover of the magazine's issue featuring Michelle Obama.   (AP Photo/Ladies' Home Journal, Kwaku Alston)

(Newser) – Another one of the "Seven Sisters" of women's magazines is calling it a day. After 131 years, Ladies' Home Journal will cease monthly publication in July. It will survive as a quarterly special interest publication and its website will stay alive, though no subscriptions will be offered and all 35 staff are being laid off, reports AdAge. The magazine still had 3.2 million subscribers, but advertising revenue was down 23% this year, and it was "more challenged than our other titles because it wasn't a category leader," says a spokesman for parent company Meredith.

The other Seven Sisters of influential women's magazines dating from the late 19th and early 20th centuries include Better Homes and Gardens, Redbook, Family Circle, Woman's Day, and Good Housekeeping. A seventh, McCall's, folded in 2002. "You can't overestimate the importance of those magazines," a professor of popular culture tells the Wall Street Journal. "They were a connection to a larger culture that explained how to decorate, how to raise children, and all the rest of it." But analysts say advertisers now prefer to spend their money online or on magazines with a narrower focus.

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Showing 3 of 6 comments
JERZJOE
Apr 27, 2014 7:25 AM CDT
just like everything that is printed on paper!! newspapers, mags, etc... this will all go online in the near future!! who wants yesterday news or whatever when you can get it 24/7/365 in a nanosecond!! a lot of jobs will be lost!! but a lot of TREES will be saved!! there ya go!!
tpvero
Apr 25, 2014 12:21 PM CDT
Run by a bunch of greedy quitters I am assuming. Making enough money isn't enough, you have to make an abundance of money or you fold it. I don't have much respect for the people who got together to make a decision like this. So there will be an on-line presence and it will come out quarterly, but they still laid off all 35 employees. Who will do all the work now? What will they go to Bangladesh to publish? The real answer is that a bunch of not very smart or resourceful people came together and destroyed a good thing.
Winston_Smith
Apr 25, 2014 9:50 AM CDT
I wonder if any of these magazines will be around 20 years from now. You hardly even see them in supermarkets anymore, it's all celebrity gossip now.