Taco Bell Launching Gourmet Spin-Off
A meal at US Taco Co. will cost you upward of $7
By Newsy, a Newser Video Partner
Posted Apr 25, 2014 9:16 AM CDT
Loading... Please wait

(Newser) – On the heels of its new breakfast menu, Taco Bell has something else cooking: a new restaurant that will have nothing to do with Taco Bell. The strategy was revealed last week as parent company Yum Brands showcased a new restaurant called US Taco Co. to food critics and reporters. The restaurant, which will debut in Huntington Beach, California, is an attempt to get in on the "fast casual" trend that’s made Panera Bread and Chipotle locations ubiquitous around the country. (Yum Brands is doing something similar with a KFC spin-off.) US Taco will serve gourmet tacos, steak fries, and spiked shakes in mason jars, and will feature an open kitchen called a "Food Theater" where customers can watch their tacos being made.

View 1 image

Newsy is a Newser content partner providing multisource video news. Its content is produced independently of Newser.
Copyright © 2016 Newsy.com, All rights reserved.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Taco Bell Launching Gourmet Spin-Off is...
11%
44%
2%
15%
4%
23%
Show results without voting
You Might Like
Comments
Showing 3 of 24 comments
user99
Apr 25, 2014 9:50 PM CDT
No matter how good the food may be you would still be supporting Y?u?m?!?
CasperImproved
Apr 25, 2014 9:32 PM CDT
Next they'll be declaring fast food war, and I predict they may win out. Arnold agrees with me.
peter
Apr 25, 2014 2:44 PM CDT
i don't eat dog anywway.