Levi's CEO: No Need to Wash Your Jeans
Chip Bergh says he practices what he preaches
By John Johnson, Newser Staff
Posted May 21, 2014 1:00 PM CDT
Updated May 25, 2014 2:45 PM CDT
Levi jeans on display at a store.   (AP Photo/Paul Sakuma)

(Newser) – How often do you chuck your jeans in the laundry? If it's more than once a year, the CEO of Levi's thinks you're doing it wrong. At a green-themed conference sponsored by Fortune, Chip Bergh said he practices what he preaches. "These jeans have yet to see a washing machine," he said of the pair he had on, which he has owned for a year. "I have yet to get a skin disease." (Bergh didn't say how often he wears them.)

Levi's has actually pushed the idea for years as a way for consumers to cut down on water use, notes Mashable, and the company plans to unveil a line called "Waterless" that professes to use less water on the production end as well. More people than you might think already employ the strategy, and researchers at the University of Alberta gave one pair of jeans a clean bill of health after 15 months of no-wash wear.

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Showing 3 of 113 comments
Ultraworld
Jun 4, 2014 12:03 AM CDT
They are made in China with God knows what kind of chemicals. I wash new ones thoroughly, give them an extra spin, wear them and let them dry on me for shape. I wash all of my clothes after they've been worn.
bronko787
May 27, 2014 3:14 AM CDT
iq145, listen to yourself. You are accusing the company of doing something wrong when the company suggests a way to make the jeans last longer! You are obviously one of those people who will believe a corporation is doing the wrong thing ... NO MATTER WHAT they do. What would you be saying if the company suggested washing jeans twice a week?? It's common knowledge that washing wears them out faster. So if they suggested frequent washing you would be accusing them of trying to get extra sales by having people wear them out faster by washing! I get sick and tired of people like you who will accuse companies of doing something wrong no matter what they do. Of course now I'm going to be accused of saying that corporations never do anything wrong and they are always perfect. I did not say that, you liberal numbskulls. I'm just saying try to use a little common sense, logic and facts instead of always accusing a company of doing the wrong thing in every situation. I will say I don't understand how people can go a year or more without washing jeans. Even if you don't wear them in especially dirty situations - they are bound to get spots and stains on them over that long a period. How do the jeans look or smell? I've gone a month, but by the end of the second week I wouldn't wear them out of the house.
iq145
May 26, 2014 6:54 PM CDT
It's a sales ploy. Not washing them means they say looking new for much much longer. The CEO and his goons can then claim their jeans last far longer than everyone else's. Besides, i find one MUST wash and dry their jeans occasionally to make them shrink a bit and fit better again. This man is a millionaire. How often does he honestly wear jeans? If he did, he'd never wear the same pair twice.