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Professor Fired After Pic Appears on Beer Can
Christian university apparently didn't approve of beard brew ad
By Rob Quinn, Newser Staff
Posted Jun 2, 2014 2:56 AM CDT
Updated Jun 7, 2014 7:34 AM CDT
The "Chucktown Follicle Brown" label.   (Facebook)

(Newser) – The owner of the most awesome beard on campus at Charleston Southern University got canned after his picture was used by a local brewery. Paul Roof, a professor of sociology, says officials at the small Christian university complained after a picture of him taken by a professional photographer at a beard competition appeared on "Chucktown Follicle Brown" beer cans. (School officials' displeasure apparently wasn't assuaged by the brewery's name: Holy City Brewing.) "I'm not compensated for the image, I don't own the image, and the use of the image was a surprise to me," the professor tells News 2, which notes Roof learned the photo of his four-section beard would be used on the can once production had already started.

The professor says he was told having his image on a beer can "was not representative of a Christian environment," but for him, "a Christian environment entails two things: looking out for other people and forgiveness of others who've transgressed you." The beard picture has been used elsewhere—including for the promotion of Christian services—and as a sociologist, "the diverse areas where the image appears makes it a great educational tool," Roof writes on his Facebook page. The professor tells WCRC that he has received "overwhelming" support from friends and former students since the firing and he'll give the university credit for one thing: "They never discriminated against me in terms of having a beard."

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Showing 3 of 93 comments
Eric Rasmusen
Jun 7, 2014 10:09 PM CDT
It's certainly the college's right to do things like that. Professor Roof had better look for a job with a presbyterian college--- we calvinists don't object to beer!
Adjoran
Jun 7, 2014 9:14 PM CDT
Sociology is mostly useless (there is some benefit to mocking the discipline), but firing a man over a photo that is not indecent and that he does not own or control (presumably he signed over rights to enter the beard competition) seems over the top. But this is America, so he'll probably sue.
Chuck Pelto
Jun 7, 2014 8:09 PM CDT
Must be a Southern Baptist college. If the Southern Baptists hate beer, they must also hate bread. God uses the same 'tool', yeast, to make both.