Donald Trump isn't taking kindly to suggestions that slapping his name in 20-foot tall illuminated letters on the side of Chicago's second-tallest building might be a little tacky. Mayor Rahm Emanuel—who thinks the Trump International Hotel and Tower Chicago is an "architecturally tasteful building scarred by an architecturally tasteless sign," according to a spokeswoman—has become the latest to weigh in on the controversy, but even the building's architect considers the huge sign pretty tasteless, NBC reports. It points out that once the sign is done, the letters will cover 2,891 square feet.
"I think it hurts the image of the building and is done in poor taste. It also hurts the image of Chicago," says architect Adrian Smith, wondering why officials ever approved it. Trump, however, says the sign "is great for Chicago, because I have the hottest brand in the world," and dismisses the architect's misgivings. "I had more to do with the design of that building than Adrian Smith did," Trump tells the Wall Street Journal. "The best thing that ever happened to Adrian Smith is Donald Trump." Smith says that if Trump "claims he did the building, that's fine, because it means he likes it. He'll probably never hire me as an architect again, but at this stage I don't really care."