Personal fragrances aren't smelling so sweet for US consumers, the New York Times reports: Though perfume varieties have increased, the number of women wearing them is decreasing. Though 85% of women still apply a scent, the ranks of the fragrant thinned by 2 million between 2003 and 2007. The drop, experts say, could stem from concerns about invading others’ personal space.
“Many people said it bothers them that fragrance has an effect on other people,” says one beauty-industry analyst. And in bad news for Valentine’s Day, decreasing intimacy might be to blame. “You have to know someone pretty well to walk into a store and explain what kind of fragrance they might like,” says a market researcher.