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'Get Some' Condoms Free in NY

City hopes hipper packaging, dispensers encourage residents to 'get some'

By Kevin Spak, Newser Staff

Posted Feb 14, 2008 1:49 PM CST

(Newser) – Last Valentine’s Day, New York City unveiled the “NYC Condom,” a free prophylactic designed to make safe sex cool. Today, the program gets a facelift with new packing for the condom—and an ad campaign that urges New Yorkers to "get some." “Good design can help bring condoms out of the closet,” the man behind the new look tells MyFox New York.

“The NYC condom has shown us what a sexy brand can do for safe sex,” said a health department official. “We gave out 36 million of them last year.” It probably helps that the condoms are free and accessible—any establishment in the city can order them. If that’s not enough, street teams will be out today giving them to would-be lovers.

[Images (3)]

[Videos (1)]

A woman on a float with the Gay Men's Health Crisis Center carries a sign suggesting the use of condoms as she rides down Fifth Avenue in the Heritage of Pride parade 29 June 2003 in New York. This Valentine's... (Getty Images)

The official NYC Condom is being provided for free this year by the city's Health Department, who are encouraging locals to safely "get some." ((c) victoriapeckham)

The subway themed packaging of the official NYC Condom, provided for free this year by the city's Health Department, who are encouraging locals to safely "get some." ((c) uberzombie)

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The "NYC Condoms" Program. (moranovision (YouTube))

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'Get Some' Condoms Free in NY