Potato Salad Project on Kickstarter Raises $17K
Zack Brown says potato salad isn't 'mean or snarky'
By Neal Colgrass, Newser Staff
Posted Jul 7, 2014 5:10 PM CDT
Updated Jul 7, 2014 7:10 PM CDT
A potato salad that probably cost less than $17,000.   (AP Photo/Matthew Mead)

(Newser) – Zack Brown's Kickstarter project started with the modest goal of $10—and blossomed into an Internet darling that's already worth over $17,000. The project? A potato salad, of course. "I'm making potato salad," wrote Brown on Kickstarter. "Basically I'm just making potato salad. I haven't decided what kind yet." With donations flowing in, he quickly added stretch goals, like hosting a pizza party at $75, live-streaming the salad-making at $1,000, and renting a venue for the project's backers to party at $3,000, The Verge reports. He offers rewards, too, like a salad bite for $3 donors—which is seemingly simple but geographically complex, as he realized in a Reddit Q&A. "Yea, it's going to be a challenge," he wrote. "I thought I'd just go to people's houses and hand it off."

Brown's project is benefiting from looser rules at Kickstarter, which used to restrict certain things ("fund my life" campaigns, charities, sunglasses) in favor of creative projects that can be shared. But starting this summer, the crowd-funding platform will approve pretty much anything that isn't dangerous, regulated, or against the law, The Verge notes. Which brings up the question: Why are Brown and his donors doing this?

  • "We're all craving interaction and feeling like we're a part of something bigger," writes Brown. "Potato salad isn't controversial, it isn't mean or snarky. Potato salad is lawful good—something incorruptible that we can all rally around."
  • "For me potato salad is more than a dish, it's a connection," writes a donor, CNET reports. "Feelings of love, joy, family, and friends."
  • "This is important to me on a deep and spiritual level," writes another.
Brown, meanwhile, warns that the salad itself "might not be that good. It's my first potato salad." (Click to read about a guy who raked in the bucks with a Kickstarter project to buy ... a burrito.)

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Showing 3 of 4 comments
Jul 8, 2014 12:57 PM CDT
All I know!! This POTATO salad better come with a SONG & A DANCE too!! There ya go!!
Jul 8, 2014 12:25 AM CDT
"But starting this summer, the crowd-funding platform will approve pretty much anything that isn't dangerous, regulated, or against the law," I bet I can make them pass a new law prohibiting something. * puts his thinking cap on
Ezekiel 25:17
Jul 7, 2014 10:36 PM CDT
I make a mean potato salad. I use red potatoes. I don't take shortcuts. I get sweet gherkins and chop them up into small chunks. Then chop up a bunch of scallions. Then hard boil some eggs. Now I put the cooked and cooled potatoes into a bowl and dice them up but not to much. Then I add all of the prepped items and then add Helmans Real mayo and French's mustard to taste. A bit of salt and then I stir it up until it is of the desired consistency. If this is going to be served for an indoor dinner, its ok to put in some pepper. Don't do that if it will sit out on a picnic table. The last thing I do is sprinkle some paprika on the top and then cover with cellophane until ready to serve.