While putting yourself in the way of stampeding bulls is considered a matter of personal choice at Pamplona's annual festival, authorities say slowing down for a selfie while doing so is just plain stupid. A runner who was filmed trying to get a photo of himself inches ahead of the bulls at this year's festival could face a fine of $4,100 under a new law banning runners from using recording devices, reports the Guardian. A picture of the man has been circulated with the hashtag #Eltonmóvil—"the idiot with the mobile"—and commentators have sharply criticized him for putting other runners in danger.
The selfie-snapping runner was filmed by Spanish network TVE, which has been criticized itself for urging participants to send their best selfies in for a prize, reports the Local. "Be careful, we didn't quite mean that," the network tweeted after the man's photo surfaced. The festival wraps up today and so far, four Spaniards have been gored and one American: the co-author of How to Survive the Bulls of Pamplona.