OnePlus Urges Women to Enter 'Degrading' Contest
Smartphone company cans 'Ladies First' contest amid outcry
By Neal Colgrass, Newser Staff
Posted Aug 12, 2014 6:57 PM CDT
An image of the OnePlus smartphone.   (YouTube)

(Newser) – Promoting a new smartphone? Launching an online who's-the-hottest-babe contest may not play well with all consumers, as OnePlus discovered today. The company—which is selling its phones by invitation only due to production issues—started a "Ladies First" campaign that invited women to draw the OnePlus logo on their body or a held sheet of paper and post the image on OnePlus' forums, the Verge reports. The lucky "most well liked" would win a free T-shirt and be allowed to a buy a phone at full price.

A few contest submissions were genuine, while others were Photoshopped gags or women showing their opposition to the contest (one held a sign reading, "This contest is sexist and insulting. Way to inflict self-esteem issues, we don't have enough of those in our society"). Meanwhile, media outlets and OnePlus forum members lashed out at the contest, "calling it inappropriate, sexist, and ill-advised," CNET reports. Cyanogen, which makes the smartphone's OS, even voiced its opposition on Twitter. So OnePlus canned the contest this afternoon with a forum post that reads in part:

  • "Women make up half the world, and we want to help them be more involved in tech. We understand that our contest was in bad taste, and have therefore pulled it. All participants will be contacted for prizes."

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Showing 3 of 6 comments
Aug 13, 2014 11:30 AM CDT
Nothing but a promotional stunt to draw major attention to OnePlus........ But it sure beats placing white flags on bridges ! ! !
Aug 12, 2014 9:55 PM CDT
Sounds like this company needs to hire more women.
Aug 12, 2014 7:22 PM CDT
translation... world who was b*tching to one plus... women are too stupid to think for themselves. and i wouldnt dream of lobbying to them why they shouldnt participate in this contest. so i will complain to you... mostly made up of men to take care of the idiot women who cant make the choices we would make. really its in poor taste to b*tch about the contest when you could lobby to other people and lettthem make their own choices. the movement for greater womens empowerment and rights used to be about them being free to do whatever. now its turned into "we must protect you from yourself"