The Next Trend? Try a 'Facekini'
Chinese beachwear mask is getting attention in the US
By Neal Colgrass, Newser Staff
Posted Aug 18, 2014 6:30 PM CDT
Two women wearing 'facekinis.'   (YouTube)

(Newser) – Looking for hot new beachwear before the summer fades away? Then you might—or, let's face it, might not—try a facekini, one of those colorful masks that started drawing attention on Chinese beaches in 2012, Global Post reports. What first looks like a pastel terrorist hood has actually been popular among middle-aged Chinese women for its UV protection. Now, a former Vogue editor has published a photo spread of women wearing facekinis in the magazine CR Fashion Book. "A tan does not signify a chic trip to Capri, but it could mean hours of hard labor spent out in the harsh sun," says the magazine.

Indeed, that's the point: The Chinese have long revered white skin as a sign that someone is too wealthy to have to work outdoors, the BBC reports. "One touch of white disguises 100 kinds of ugliness," goes an old Chinese saying. But now some big-city Chinese are picking up Western notions of beauty and even going to tanning salons. Meanwhile, Western interest in facekinis inspired 12 million comments over two days on Weibo, the Chinese equivalent of Twitter: "Chinese old women are at the center of the global fashion world," said one; "It looks like bank robbers are raiding the beach," said another. (Another weird new trend: socks with sandals.)

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Showing 3 of 31 comments
Aug 21, 2014 2:59 PM CDT
On wearing a mask in public: Their are a few states where it is illegal. New York, California, Washington DC., Florida, NC, West Virginia. If you live in any of the other 44 states its 100% LEGAL.
Aug 19, 2014 11:56 AM CDT
Okay, hand over all your tanning lotion, blankets and sunglasses..................
Aug 19, 2014 11:43 AM CDT
Many U.S. states have laws against wearing masks in public.