Kickstarter's Most-Funded Project Is Now ... a Cooler

High-tech device with built-in blender, speaker system has raised $11M

By Jenn Gidman,  Newser Staff

Posted Aug 28, 2014 12:36 PM CDT

(Newser) – Call it the Swiss Army knife of coolers—and also the most-funded Kickstarter campaign ever. The Coolest Cooler has raised nearly $11.2 million on the crowdfunding site with just one day to go, kicking the Pebble smartwatch out of the No. 1 slot, reports the Christian Science Monitor. The "60 quarts of AWESOME"—equipped with extra-wide tires to make for easy rolling across the beach—also features a blender, waterproof bluetooth speaker, USB charger, storage space for paper goods, a bottle opener, and a cutting board for impromptu lime-slicing sessions.

Inventor Ryan Grepper came up with the idea for the cooler—which has already garnered a ton of press—about 10 years ago when he was "making a blender out of a weed wacker [and] putting an old car stereo into a cooler," he explains to CNBC via CSM. He first tried to raise funds for the cooler last year right before the holidays, but the winter campaign failed, and Grepper set his sights on improving the device's design and targeting the summer crowd. The cooler is scheduled to start shipping in February 2015 for an estimated retail price of $299, though if you pledge $185 or more, you get $100 knocked off the cost.

The Coolest Cooler has become Kickstarter's most-funded campaign yet.
The Coolest Cooler has become Kickstarter's most-funded campaign yet.   (I Use This App)
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