Apple unveiled its latest gadgets today, and a long-rumored Apple Watch is indeed among them. (It's not an "iWatch," though, just Apple Watch.) The device will start at $349 and be available early next year. (That's about $100 higher than the competition, notes the Wall Street Journal.) Buyers will have a choice between stainless steel or 18-karat gold, along with all kinds of bells and whistles. Sample: The watch will buzz your wrist when it's time to make a turn while walking, reports Gizmodo. Here's one quick assessment, via Henry Blodget of Business Insider: "Apple watch best of smart watches so far, but zero interest, especially given need for iPhone to make it work," he tweeted.
Before the watch—the company's first major entry in a new product category since the iPad's debut in 2010—CEO Tim Cook introduced the company's larger phones, the iPhone 6 and the iPhone 6 Plus. They won't just have bigger screens; they'll have a new, horizontal viewing mode to take advantage of the larger display. The iPhone 6 has a 4.7-inch screen and starts at $199 with a two-year contract. The iPhone 6 Plus has a 5.5-inch screen and starts at $299. Both will ship on Sept. 19. Apple also introduced a system for using the phone to make credit card payments at retail stores, called Apple Pay. (It will work with the watch, too.) Today's event included a live performance by U2, whose new album, Songs of Innocence, is going out for free on iTunes.