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Microsoft Opens Window To Yahoo! Deal

By J. Kelman,  Newser User

Posted May 4, 2007 11:17 AM CDT

(Newser) – Could a Microsoft-Yahoo! merger be in the works? The New York Post reports that Microsoft has quietly approached the Internet giant about opening merger negotiations, after informal talks fell apart several months ago. Insiders say Microsoft is looking to fight back against Google after the search-engine leader bested it in a spate of recent deals.

"They're getting tired of being left at the altar," says source close to the company. Together, the companies could control 27% of the search engine advertising market, compared to Google's 65%. But analysts tell the New York Times that any merger would face "potentially unmanageable risks," thanks to sharp differences in the companies' operating cultures.

Electronic screens display stock prices at the Nasdaq stock market, Friday, May 4, 2007 in New York. Microsoft Corp. is resuming its pursuit of search engine operator Yahoo Inc. that could help it better compete with Web search leader Google Inc., published reports said Friday. (AP Photo/Mark Lennihan)
Electronic screens display stock prices at the Nasdaq stock market, Friday, May 4, 2007 in New York. Microsoft Corp. is resuming its pursuit of search engine operator Yahoo Inc. that could help it better...   (Associated Press)
A Times Square news ticker flashes a headline about Microsoft above a billboard for Yahoo! on Friday, May 4, 2007 in New York. Microsoft Corp. is resuming its pursuit of search engine operator Yahoo Inc. that could help it better compete with Web search leader Google Inc., published reports said...
A Times Square news ticker flashes a headline about Microsoft above a billboard for Yahoo! on Friday, May 4, 2007 in New York. Microsoft Corp. is resuming its pursuit of search engine operator Yahoo Inc....   (Associated Press)
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