(NEWSER) - MillerCoors is trying out a novel presentation of its Miller and Coors Light beers with the “Home Draft,” a 1.5-gallon mini-keg that stays fresh in the fridge for a month, the Wall Street Journal reports. The set-up is similar to boxed wine. Amid a drop-off in domestic beer sales, repackaging has become a go-to strategy for brewers. “In this economy, we are seeing an increase in packaging innovation,” a consultant says. “In many cases, it can be less costly” than an entirely new product. More»
