Cell phone users tired of rationing their minutes have a new alternative—unlimited calling plans for $99.99 a month. Verizon Wireless yesterday introduced a nationwide plan with no domestic roaming or long-distance fees, AP reports. AT&T quickly announced a matching plan, and T-Mobile execs say they’ll unveil an unlimited plan for the same price tomorrow.
T-Mobile’s plan has an added bonus: unlimited text and picture messaging. Verizon’s move was a strike against confusing pricing plans that's “likely to have repercussions for years to come," said an industry analyst. He compared it to Sprint’s flat-rate long-distance prices for landlines, which forced down prices in the 1990s.