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September 6, 2008 1:44:55 AM CDT

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NBC Ditching Fall Debuts

Posted Feb 20, 08 4:37 PM CST in Arts & Living 

(Newser) – NBC appears to have followed through on pledges to use the writers' strike as a springboard to changing the television industry, ditching traditional fall debuts of new shows for staggered introductions throughout the year. The move is designed so the network can keep things fresh, and work more closely with advertisers, the New York Times reports.

"We absolutely think this is going to change the industry," said an exec at NBC, which will announce its lineup in April, a month before the other networks. That will give NBC time to work with advertisers on marketing plans for each show—possibly incorporating products into plot lines. Media types seem cautiously optimistic. “It’s a step in the right direction,” says one exec.

Source New York Times

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Justin Bruening, of the NBC "Knight Rider" TV-movie and his car, the Knight Industries Three Thousand, or KITT, appear on the NBC "Today" televison show in New York's Rockefeller Center Friday Feb. 15,...   (Associated Press)
This promotional photo, released in 2006 by NBC Universal, shows actors John Krasinski as Jim, and Jenna Fischer as Pam in the NBC comedy series "The Office." (AP Photo/NBC, Chris Haston)   (Associated Press)
This 2007 file photo supplied by NBC shows Alana de la Garza and Sam Waterston, who plays Assistant District Attorney Jack McCoy, in a scene from an episode of the "Law & Order" police television...   (Associated Press)
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