Marketing of Energy Drinks Under Scrutiny

Authorities wondering if beer makers are targeting kids with caffeinated booze
By Sam Gale Rosen,  Newser Staff
Posted Feb 21, 2008 8:56 AM CST
A beer delivery man guides a load of beer off a trailer outside a liquor store in southeast Denver on Wednesday, June 27, 2007. (AP Photo/David Zalubowski)   (Associated Press)
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(Newser) – Big beer companies are facing state-led investigations into whether they're marketing caffeinated alcohol products to underage drinkers, the Wall Street Journal reports. Anheuser-Busch and Miller Brewing both make such beverages, but insist that "We responsibly market our products to legal drinking-age consumers," a Miller spokesman tells the Journal.

But attorneys general for several states aren't so sure. New York AG Andrew Cuomo "is concerned about what happens when these companies combine alcohol and caffeine and then market those drinks to young people," says an assistant. If evidence of wrongdoing is found, the companies could be hit with multiple civil lawsuits.